Following our launch of Expedite Law this August, our parent company, Fusion IT Management, decided to refresh its own branding, we couldn’t keep all the fun to ourselves!
You may have spotted some changes brewing across the Fusion platforms following the commencement of the implementation of the new Fusion logo and branding.
The refresh will support Fusion’s growth and goals for the future by better entrenching its business’s values, solidifying the key brand differences and specialisms that separate Fusion and Expedite.
The refreshed logo, colours and typography solidify Fusion’s commitment to driving the business forward and futureproofing its solutions, team and messaging alongside the Expedite brand.
Managing Director of the Fusion and Expedite brands, Jamie Watson, said: “I am thrilled to share are new branding with you all and hope you all love it as much as I do!
“The implementation of our new Fusion Cube represents a new era for our organisation. This year we have grown so much, implementing the Fusion Group, which houses Fusion IT Management and Expedite Law, our sister brand which specialises in legal technology and case management.”
Behind the scenes
The new Fusion logo is a redrawn and respaced variant of the previous branding, which has been part of the business since it launched in 2003.
The new design is based on a grid formation, comprising a number of cubed segments to form the Fusion ‘F’.
The team took a similar approach with the new brand colours, freshening and brightening the original shades to develop an eye-catching palette of lime, mint, ocean green and teal.
Over the weeks to come, Fusion will be rolling out its new branding across its website, social media channels, email communications, workwear, office and more!
We would love to know what you think of the refreshed brand, so please get in touch to share your thoughts.